Building Brands in Dentistry with Dr. Brad Hughes

In this episode of Justin and John Talk Dentistry, Justin and John welcome Dr. Brad Hughes, founder and CEO of Vision Dental Partners. They discuss the nuances of working across multiple dental practice locations and the significance of innovative branding beyond traditional marketing methods. This conversation explores the evolving landscape of dental marketing, the role of social media, and the vital need to create authentic connections with patients. A must-listen for those looking to understand modern branding strategies in dentistry.

Chapters:
  • (00:00) - Introduction and Guest Introduction
  • (01:12) - How We Met Dr. Hugh
  • (03:03) - Dr. Hughes Journey and Vision Dental Partners
  • (07:16) - Innovative Marketing Strategies
  • (11:59) - Building Personal Brands in Dentistry
  • (19:40) - Challenges and Strategies in Personal Branding
  • (25:40) - Diving into Data-Driven Marketing
  • (26:29) - The Future of Dental Marketing
  • (43:44) - How to Know When to Trust Dental Consultants and Experts
  • (47:10) - Defining Success and Authenticity
  • (49:34) - Concluding Thoughts and Future Outlook

Creators and Guests

Justin Clements
Host
Justin Clements
Justin currently serves as the Chief Strategy Officer for Ascend Dental Alliance. Prior to Ascend Justin worked with large private equity backed Dental Service Organizations such as Tru Family Dental, Great Expressions Dental Centers and Aspen Dental.
Building Brands in Dentistry with Dr. Brad Hughes